It's awful. Like really really bad.
You can sort of expect it when the explanation for doing this crossover was:
"Kenner had licensed the DC Heroes. Mattel had He-Man, but wanted to hedge in case superheroes became the next big fad. They were interested in Marvel's characters, but only if we staged a publishing event that would get a lot of attention, and they could build a theme around. Fans, especially young fans often suggested to me 'one big story with all the heroes and all the villains in it', so I proposed that. It flew. Mattel thought that kids responded well to the word, "secret" so after a couple of working names bit the dust, we called the story 'Marvel Super Heroes Secret Wars'."
Here are a few choice bits that caught my attention (I've purposefully skipped all of the self-introductions EVERY character does in EVERY panel, or I'd be here all damned night):
- "Oh, wow! That was, like tubular! You know -- to the max!" -She Hulk in a fight.
Really? REALLY? Tubular?
- "Torch, when you can bend this ultra-hard alien metal like paper with your bare hands, THEN you can give me orders! Until then, I'll listen to our designated leader: Captain America -- and no one else!"
And this is while fighting. Good thing talking is a free action.
- "It's no wonder that the name Mister Fantastic is renowned for compassion as well as courage! You give added meaning to the word hero, Richards!"
And you're a snappy dresser too. Ha-HA! Isn't it nice how they talk like people talk?
- "Do you think Cap's handling this right?"
"Does Dr. J play roundball?"
...Wait, whut? Round-what? What-ball? What-what? Is he referring to John Hewson? Former leader of the Liberal Party in Opposition?
- "Well, being absolute master of molecules I can just assimilate molecules when I want, so I never have to be hungry, and I can just shoo away dirt molecules, so I'm always nice and clean -- but I AM tired."
Why not shoo away the tired molecules. The molecules too molecular? MOLECULES!
- Mister Fantastic: "It's alright, son! Considering the circumstances, why not? When you're done, I'll take my turn! I miss my wife, too terribly!"
Okay, he's talking about crying and lamenting that you're away from your family, but it just sounds so wrong out of context.
- Iron Man is going around on jet-roller skates. JET ROLLER SKATES. That thud you head is my jet-head hitting the jet-wall.
- "Chubby chance, slow-poke."
Spider-Man's meant to be quick-witter and clever. And yet.... chubby chance. And two panels later, Spider-Man casually backhands Wolverine across the room. Casually. Actually, Spidey is able to own Wolverine, Colossus, Rogue, Nightcrawler AND Cyclops. On his own. Times have changed, I guess.
- Dr Doom is shown giving two normal humans super-powers with a machine he finds. It's not explained where those two humans came from, or why (considering the Beyonder grabbed a whole bunch of heroes and villains). One of the villains even says "Hey, where'd they come from?" and another replies "Who cares?" and it's left at that. So even the BOOK doesn't care. That explains a lot.
- "Look at that storm, isn't it impressive?"
"Nah! It's only molecules interacting, you know, and I control molecules!"
I had to stop at that point. That's only three issues. THREE.