Saturday, June 27, 2009

Shirts.

As I went up to Oporto to get my lunch today, I walked through the street market they have in Newtown every Saturday. As always, there are people just selling random stuff, like belts made from recycled materials, old albums and CDs, books of all sorts, and the inevitable t-shirt printers. Now, most of the people at markets who do t-shirts are screen printers, with a few tie-dyers and tailors/seamstresses thrown in. Nobody seems to do shirts they way I do. Admittedly, the method I use (cutting the stenicls, then painting with brushes) is not the most efficient, easiest or most practical way of doing things, but it does give me a level of control that I enjoy.

However, lately I've been thinking hard about my printing. My first thinkings were in the vein of more artisitic and impressive (read: difficult) designs to really how what I can do. That line of thinking has been difficult to develop, seeing as the majority of the shirts I do are demand-focused (ie I do what people ask me to do), so these new shirts would pretty much be for me. Also, Stencil Revolution, which was my main source of inspiration, was shut down about a year ago, and has not really gotten back on its feet since. I've come up with a few sort of meta-design examples (my Irgendwas Auf Deutsch one, or a few based on the cartoons of Phil Somerville such as "Tragically Born Without A Logo" (overlaid on a collage of logos I've done for other people, such as the Firetrybe logo, the Carbon Cowboy Design I did for Phil, a Triforce with wings and others) and "Due to computer error, this t-shirt is completely free of advertising," (directly above my logo, heh), but I'm not getting the oomph I wantedto. Most people just assume I got them at JayJays or something and don't give my shirts a second look.

As for my process, it's actually cost me a few jobs. It's fairly difficult to accurately mass-produce shirts, as they never quite turn out identical, and paint builds up on the stencils, make each use afterward less accurate. Large areas of solid colour are also a problem, as it's tough to get a smooth, even shape with clean edges. I made some shirts for a local band that turned out not-so-great because their logo was a large yellow oval (large area of solid colour) with the band name on it and they wanted a dozen shirts, but couldn't afford good ones, so had cheap $3 shirts, which were so thin they barely held still under my brush. The results were less than stellar, and I've never heard from them again.

Recently, the mother of one of my workmates called me to ask if I could print some shirts for a singer she is doing promotion work for. She sent me a design which was very easy, but said that design was from the last tour and they wanted a newer one. We talked for a bit and after I dissuaded her from putting words on the back of jeans, she said she'd get back to me. A few weeks pass. I suddenly get a call, and after a few confused moment, relise who it is, and that yes, she's still interested. After debating every tiny detail of what she wants (to a ridiculous degree, taken two further calls, each spaced about 5 minutes apart while I'm at work), we agree to two prototype shirts using the new design and then many more to come later. I buy two blanks and wait on the email. She calls again to make sure the shirts I got are the right type, and casually asks me to photoshop the logo onto the promo picture, since I'm "good at those sorts of things." The email comes and the design is, in a word, impossible. It's a spanish-style cross with so many criss-crossing loops and whorls and patterns that even if I could cut a stencil, it would be impossible to use more than once and would probably break apart. I photoshop the image though, even throwing together a few cool effects and a couple different versions and send them back, with my worries about the design. I mention that maybe they could come up with a simple design for the shirt for me to do. I get a short email back saying they would run it by the artist and get back to me.

I've heard nothing back. It's been 3 weeks. I even did the plaintive email of "Are we still doing the prototypes?" and got nothing.

So anyway.

The reason I brought up the markets is that the designs I see at markets are always awesome and original and different. They're huge, sprawling, detailed (whereas my designs are usually limited to A4 or A3 size due to my printer). Also, they're mostly selling the shirts for $10 or $15 dollars. I sell mine for $20, and though Tanja keeps saying I should raise my prices for the amount of work I put in, I feel bad asking more (possibly due to being afraid that someone will tell me my work isn't worth more).

So even if I pony up the dough to get a large stock of blanks, find some designs that can compete, I'm still going to be two stalls away from people who are better at it, can mass-produce, and are selling for less.

Basically, it makes me wonder if this is ever going to be more than a hobby for me.

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